I’ve been thinking a lot about the word ‘girl’ lately. Especially since I saw a new marketing campaign for an engineering toy for girls, Goldiblox, go viral. I thought the advertisement was cleaver and fun to watch. What got me thinking, was the disappointment and concern over Goldiblox being too “girly”, “girlified”, or “girlish”. The fear seems to be that Goldiblox will reinforce gender stereotypes. I do not have this fear. The only thing Goldiblox has done is add much-needed variety to toys that are marketed to girls. Since the 80s, girls have mostly been marketed princess and pink. The backlash to the “pinkification” of girls’ toys has come mostly in the form of mothers encouraging their daughters to abandon the “girly-girl” and get “tough” through sports and “smart” through engineering and math. Consequently, the message became girls who like princesses or pink can’t be tough or smart. That being “girly” is not being tough or smart. Therefore, girls aren’t tough or smart.
About this Blog:
I'm here to help us discuss sexuality, gender, sexual media, and social media by integrating information from academic and mainstream sources. I do this so you can be informed about what is going on in the sex research world and apply the research to your life. I hope this process produces more sexually competent people who raise sexually competent kids.
As Seen On:
What I love: